Crowne Plaza

Industry

Hospitality

Agency: PG&Co

Execution

Creative Direction
Visual Identity
Collateral Design
Digital Design
Social Content
Photography Direction
Brand Guidelines

Service

Branding & Identity

Overview

Crowne Plaza set out to connect with a rising generation of travelers—those who move fluidly between work and leisure. Our rebrand blends the brand’s heritage with the modern traveler through timeless design systems. We reimagined their flag as an icon of the brand’s three key principles: to serve as a beacon of connection, a symbol of pride, and a representation of movement into the future.

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